¶ About the Purdue IEEE Brand
¶ Our Tagline
“Distinguished past, brighter future”
¶ Our Mission
Purdue IEEE is a place where students push each other to be at the forefont of every engineering field and to create solutions to any problem.
¶ Our Vision
To connect real world engineering challenges with the Purdue students who will solve them.
¶ Purdue IEEE Logo
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Logo Type |
Primary Logo |
Secondary Logo |
Monochrome Logo |
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Horizontal Text |
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Vertical Text |
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Lone Star |
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¶ Purdue IEEE Color Palette
The Purdue IEEE color palette has two variations, a primary scheme and a secondary scheme. Pick the scheme with the most contrast for the given environment.
| Primary Blue | HEX #004D97 |  |
| Primary Gold | HEX #CFB991 |  |
| Primary Dark | HEX #001A33 |  |
| Primary Light | HEX #BED4E9 |  |
| Black | HEX #000000 |  |
| White | HEX #FFFFFF |  |
| Secondary Blue | HEX #6CA9EC |  |
| Secondary Gold | HEX #CEB888 |  |
| Secondary Dark | HEX #415277 |  |
| Secondary Light | HEX #EAF2FF |  |
| Black | HEX #000000 | |
| White | HEX #FFFFFF | |
¶ Purdue IEEE Typography
Purdue IEEE uses two primary fonts to communicate. Try to utilize these fonts as much as possible in marketing and branding. They are designed to bring the past to the present with a retro yet technological feel.
Coolvetica is the font used for larger block titles and headings, and has a feel of the 1970's. This font combines the sans-serif design of the modern day with the playfulness of the early days of computing.
Inconsolata is a monospace font that has it's roots in programming and technology. Use it to emphasize a point and act as a headline. If needed, it can be replaced with Consolas